CONTEMPORARY MINIMALISM IS THE CHARLIE MAY AESTHETIC. DIRECTIONAL AND FRESH, WITH A FOCUS ON 3 CORE FUNDAMENTALS: SILHOUETTE, FABRIC AND COLOUR.  

AN EMERGING RTW WOMENSWEAR DESIGNER WITH A UNIQUE, DIGITALLY INNOVATIVE BUSINESS MODEL - CHARLIE MAY IS THE FIRST TO ESTABLISH AN INDEPENDENT FASHION BRAND BUILT UPON AND SUSTAINED BY HER PERSONAL ONLINE PRESENCE, GIRL-A-LA-MODE.